Why no one cares about your business, and no one should, and that’s a relief.

 

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Details: you care; there's not enough care to go around; going live, humility; the Dai-ichi Life Insurance saleswoman, Mrs. Shibata; entrepreneur meet-ups; experiments on customers; friends and family—'you need to get a job'; if there were people who cared; fans vs. customers; fishhooks; customers; customers don't care, mountains don't care; nobodies; toxics; weekend thought—Mark Cook's four prudent, unanswerable questions; the Steve Jobs approach; they don't know; an invention on the spot; Friday. ALSO MENTIONED (in mp3 or PDF): Bill Campbell, Bonefish Grill, Chili’s, Henry Ford, Intuit, Kodak Gallery, OKRs, Turbotax, wireheading.
Complete notes and video at: https://www.retraice.com/segments/ma5

 

Air date: Friday, 23rd Oct. 2020, 08 : 40 AM Pacific/US.

 

Chapters: 

00:00 you care;

04:22 there's not enough care to go around;

07:46 going live, humility;

08:54 the Dai-ichi Life Insurance saleswoman, Mrs. Shibata;

10:12 entrepreneur meet-ups;

11:16 experiments on customers;

13:33 friends and family—'you need to get a job';

17:30 if there were people who cared;

19:53 fans vs. customers;

20:50 fishhooks;

22:28 customers;

23:49 customers don't care, mountains don't care;

26:30 nobodies;

28:10 toxics;

29:26 weekend thought—Mark Cook's four prudent, unanswerable questions;

32:23 the Steve Jobs approach;

34:28 they don't know;

37:04 an invention on the spot;

39:59 Friday.

 

References: 

 

   Ariely, D. (2009). Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. Harper Perennial, Kindle ed. ISBN: 978-0061958724. Searches: https://www.amazon.com/s?k=978-0061958724
https://www.google.com/search?q=isbn+978-0061958724
https://lccn.loc.gov/2008273863

 

   Broughton, P. D. (2012). The Art of the Sale: Learning from the Masters About the Business of Life. Penguin. ISBN: 978-1594203329. Searches:
https://www.amazon.com/s?k=978-1594203329
https://www.google.com/search?q=isbn+978-1594203329
https://lccn.loc.gov/2011040209

 

   Doerr, J. (2017). Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth. Penguin Random House. ISBN: 978-0241348482. Searches:
https://www.amazon.com/s?k=978-0241348482
https://www.google.com/search?q=isbn+978-0241348482
https://lccn.loc.gov/2018002727

 

   Hughes, C., & Raz, G. (2017). Radio One: Cathy Hughes. NPR’s How I Built This with Guy Raz. 14th Aug. 2017.
https://www.npr.org/2017/09/29/542650845/radio-one-cathy-hughes Retrieved 23rd Oct. 2020.

 

   Isaacson, W. (2011). Steve Jobs. Simon & Schuster. ISBN: 978-1451648539. Searches:
https://www.amazon.com/s?k=978-1451648539
https://www.google.com/search?q=isbn+978-1451648539
https://lccn.loc.gov/2011045006

 

   Molenaar, D. (2009). Mountain’s Don’t Care, But We Do. Mountaineers Books. ISBN: 978-0615293240. Searches:
https://www.amazon.com/s?k=978-0615293240
https://www.google.com/search?q=isbn+978-0615293240

 

   Norris, D. (2014). The 7 Day Startup: You Don’t Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches:
https://www.amazon.com/s?k=978-1502472397
https://www.google.com/search?q=isbn+978-1502472397

 

   Ries, E. (2011). The Lean Startup. Currency / Crown / Penguin Random House. ISBN: 978-0307887894. Searches:
https://www.amazon.com/s?k=978-0307887894
https://www.google.com/search?q=isbn+978-0307887894
https://lccn.loc.gov/2011012100

 

   Russell, S. (2019). Human Compatible: Artificial Intelligence and the Problem of Control. Viking. ISBN: 978-0525558613. Searches:
https://www.amazon.com/s?k=978-0525558613
https://www.google.com/search?q=isbn+978-0525558613
https://lccn.loc.gov/2019029688

 

   Salter, A. (2003). Predators. Basic Books. ISBN: 978-0465071732. Searches:
https://www.amazon.com/s?k=978-0465071739
https://www.google.com/search?q=isbn+978-0465071739
https://lccn.loc.gov/2002015846

 

   Sutton, G. (2012). Run Your Own Corporation: How to Legally Operate and Properly Maintain Your Company Into the Future. BZK Press. ISBN: 978-1937832100. Searches:
https://www.amazon.com/s?k=978-1937832100
https://www.google.com/search?q=isbn+978-1937832100

 

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