John is a business development leader in the market research industry, currently working for the London-based firm Euromonitor.  He works with multiple clients in China, both local & global. Their combined turnover runs into tens of billions of dollars.

We talked about how he supports these clients, including helping Chinese giants to navigate expanding domestically vs expanding overseas. Another topic we dived into was the difference in mindset and operations between global multinational companies in China and local Chinese companies. 

This is China Mic-Mac: Micro Stories, Macro China. Check out Episode 4 ('Mic-Chat' with John Cao) to learn more about his personal story.

On our instagram account, you can find more information about some of the topics we covered today, including the Chinese companies that John mentioned. Welcome you to connect with us on Instagram @chinamicmac