Shelley He is a business consultant who has worked for organisations such as DHL, Roland Berger and Alibaba. We tap into her insights on emerging consumer trends in China.

On our instagram account, you can find more information about some of the topics we covered today, including the Chinese brands that Shelley referred to. Welcome you to connect with us on Instagram @chinamicmac

This is China Mic-Mac: Micro Stories, Macro China. Check out Episode 2 ('Mic-Chat' with Shelley He) to learn more about her personal story.