In this conversation, Fred and Minh meet Doug Shapiro to explore the evolving landscape of the media business, emphasizing the shift from an attention economy to an action economy where trust becomes paramount. They discuss the implications of AI on content creation and consumption, the original sin of the internet, and the importance of authenticity in building trust with audiences. The dialogue also touches on the challenges and opportunities for creators in a rapidly changing environment, highlighting the need for innovation and adaptability.