In this episode, Fred Grinstein talks with Max Einhorn and Matt Wenhart, co-founders of Gennie, the generative production company behind the AI-powered recreations in Killer Kings—a new historical true crime series now airing on Sky History (part of the Hearst and A+E UK network). Max and Matt share how Gennie is using generative tools not as gimmicks, but as production-grade solutions to one of nonfiction TV’s longest-standing limitations: cost-effective, believable reenactments. They also dig into their scalable workflow, legal guardrails, and plans to build genre-focused IP beyond client work.

Chapters

00:00 Introduction to Gennie and Its Founders

02:51 Max Einhorn's Journey in Film and Television

05:46 The Role of Generative AI in Production

08:59 Adapting to Rapid Technological Changes

11:49 Announcing Killer Kings: A New Series

14:40 Creative Challenges in AI-Driven Storytelling

17:11 The Entrepreneurial Journey in AI and Media

24:05 Navigating the Evolving Media Landscape

26:23 Innovations in Production and Budgeting

29:57 Legal Considerations in AI and Media

31:19 The Impact of Generative AI on Creativity

38:29 Future Visions for Content Creation

41:04 The Role of Technology in Shaping Media