Join me as I sit down with Daniel Hulme, Founder & CEO of Satalia, Chief AI Officer at WPP, and the visionary behind Conscium, to explore why he believes AI won’t plateau and what that means for our kids.

Daniel unpacks two paths of progress (statistical system‑1 vs. reasoning‑driven system‑2) and explains why “the true paradigm of AI is systems that can safely adapt in production.” We get into neuromorphic ideas, machine consciousness, and why “a professor in your pocket” by 2030 may be closer than you think.

From his vantage point in marketing, Daniel describes advertising as a second‑order chaotic problem and explains why creative strategy, content generation, and real‑time testing make marketing a “canary in the coal mine” for wider disruption. We also discuss jobs, abundance, and how society can cushion rapid change.

At home, Daniel shares how he’s preparing his two young daughters for an AI future: nurturing creativity, critical thinking, empathy, and resilience; encouraging games but setting boundaries on social media; and deliberately creating the analog “friction” that helps learning stick.

If you’re curious about AI’s trajectory and how to raise kids who can thrive in it, then this conversation is for you.