Most B2B companies are being sold flashy AI demos that don’t solve their real problem: fragmented back-office systems, manual order processing, and customers who just want a reliable portal.

Aaron Sheehan (VP of Strategy at OroCommerce) has spent over a decade building for manufacturers and distributors-and he’s not buying the hype. In this episode, he explains why agentic commerce is years away, where B2B AI budgets should actually go, and the one word that separates a real solution from a magic eight ball.

If you sell to other businesses and you’re tired of being pitched AI that doesn’t work, this conversation is for you.