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Machine Learning & AI for Amazon Advertising with Adam Epstein of Perpetua
Adam Epstein is the Vice President of Growth at Perpetua, an advertising software company that seeks to give superpowers to brands that sell on Amazon. The team at Perpetua is built from machine learning engineers and software professionals that hail from some of the top tech companies from around the world, including Google and Microsoft. Perpetua has raised over $10 million to fund their efforts.
Prior to Perpetua, Adam was the General Manager for Paytm and Velocity Mobile Ltd. He holds a Bachelor of Arts degree from McGill University and a Juris Doctorate degree in Law from Queen's University.
What does it take to win on Amazon?
According to Adam Epstein, winning on Amazon is increasingly becoming a game of tactics, with brands going to battle with their competitors on the online marketplace. Adam believes that brands have to arm themselves with the right software and the best advertising strategies in order to come out at the top of the game.
In this episode, Eric Stopper has an in-depth interview with Adam Epstein from Perpetua about leveraging artificial intelligence (AI) for advertising on Amazon. Adam explains how his software helps brands win on Amazon. He also talks about the future of e-commerce advertising, the use of Perpetua to collect data, and how brands can best optimize their click-through rates on Amazon. Stay tuned.
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By Joseph Hansen and James ThomsonAdam Epstein is the Vice President of Growth at Perpetua, an advertising software company that seeks to give superpowers to brands that sell on Amazon. The team at Perpetua is built from machine learning engineers and software professionals that hail from some of the top tech companies from around the world, including Google and Microsoft. Perpetua has raised over $10 million to fund their efforts.
Prior to Perpetua, Adam was the General Manager for Paytm and Velocity Mobile Ltd. He holds a Bachelor of Arts degree from McGill University and a Juris Doctorate degree in Law from Queen's University.
What does it take to win on Amazon?
According to Adam Epstein, winning on Amazon is increasingly becoming a game of tactics, with brands going to battle with their competitors on the online marketplace. Adam believes that brands have to arm themselves with the right software and the best advertising strategies in order to come out at the top of the game.
In this episode, Eric Stopper has an in-depth interview with Adam Epstein from Perpetua about leveraging artificial intelligence (AI) for advertising on Amazon. Adam explains how his software helps brands win on Amazon. He also talks about the future of e-commerce advertising, the use of Perpetua to collect data, and how brands can best optimize their click-through rates on Amazon. Stay tuned.