In Week 2 of his Berkeley ExecEd course, Ben explores machine learning fundamentals, business analytics, and the growing role of AI tools. Joined by co-host HAIley, they discuss descriptive, predictive, and prescriptive modeling, AI agents and workflows, and how this week’s learning is shaping Ben’s capstone direction. Plus, a real-world breakdown of Sky’s AdSmart platform as a standout example of prescriptive analytics in broadcasting.