 The queen of the curse pillows, Callie is here so let's talk marketing! From newsletters to off-social marketing ideas, we do our best to drop as much knowledge as possible in this one episode. Combined we have over 25 years of marketing experience and Callie also owns her own crafting business -- The Morning Crafter! So, listen now or listen later but even if you don't have to worry about marketing for a small business, you will enjoy this one because Callie is just so lovely. :) Find Jen & Callie in the Making app:
@knitpurl
@the_morningcrafter Music by Despatches. 

Ep. 129 // machines can't crochet, everyone can be good at marketing, and sometimes you gotta pivot! w/ Callie Hawley & Jen Joyce

Making Conversation is a bi-weekly (but sometimes weekly) podcast where we celebrate the act of making in all its forms. We spotlight the incredible individuals powering our creative community, dive into need-to-know stories of craft and its history, and explore issues deeply rooted in our values of diversity and inclusion–all while sharing what it's like to build a startup at the intersection of technology and crafts and the first social marketplace for makers, crafters, and artists.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

crafts

Leisure

Ashley and Jen share some really exciting features that are coming to Making VERY SOON. We kick off a new segment where we will share business and/or makers in our community that help spread our values and Ashley dives into the topic of fear and decision-making. Grab your WIP, your favorite snack, and hit play!

If you are a designer, sell finished goods, make supplies for makers to create, or just love being a part of a beautifully diverse community in an app that wants to prove that you can build a business based on the idea of people over profit, join the community: https://themakingapp.com

Find us on the Making app:
Ashley: @Ashley
Jen: @KnitPurl
  
Watch this episode! 

The sweater Jen is wearing 
Coloring Book Raglan by Aimee Sher 
Loop Fiber Studio in Song and Dance

The sweater Jen is working on
Tumble Tee by Lydia Morrow
Junkyarn in Side Boob

MKNG - Our consulting advisory biz!

Common Threads Press

Flock Fiber Festival - Get your tickets for this year!  Music by Despatches. 

A Making update + some maker inspiration & musings on fear w/ Ashley Yousling & Jen Joyce, Ep. 161

Hello, makers! Super excited to bring you this episode with our pal, Catherine. Just a heads up, there are parts of this episode that are a little more visual as we give a shop tour. Click to watch instead!

Brooklyn General Store has been the go-to place for crafty supplies of all kinds for NYC makers since 2002. We sat down with the Queen of Union Street, BGS owner, designer, maker, event planner extraordinaire–Catherine Clark. Get to know her maker journey, the story of how Brooklyn General moved from the waiting room of Catherine’s midwifery office to the current location, how her and Aimée of La Bien Aimée became besties and more! 

Brooklyn General Store
https://brooklyngeneral.com
128 Union St, Brooklyn, NY 11231

Brooklyn General Store is tucked away on a sweet block West of the Carroll Gardens and Cobble Hill neighborhoods and North of  Red Hook.  This commercial block on Union Street used to be a thriving shopping block for all types of foods and goods.   Brooklyn General’s home within the Old Frank’s Department Store is a throw back to that era, with its preserved floor to ceiling shelves, rolling ladders and classic old wooden floors.  The vintage interior is not reproduced, just uncovered, cleaned and painted.

Brooklyn General Store was created in an effort to provide the highest quality materials to a community of devoted artists and craftspeople and to promote making things by hand through inspiration and education.  Not only is it a place to feast your eyes and hands on glorious colors and patterns and textures but it is a place that respects and honors a time when a trip to the country store was a way of life.  It is a place where a quick trip for a yard of fabric or a skein of yarn turns into an hour of sharing, teaching, inspiring and encouraging all the amazing and creative makers that are also out for that quick trip to the General Store... 

Following its mission to promote all things handmade, Brooklyn General offers a wide variety of classes in knitting, sewing, quilting, felting, spinning, rug hooking and embroidery.  Classes are limited in size in order for students to have ample individual attention.  Studio time with our fantastic BERNINA classroom machines is also available. BrooklynGeneral.com was created to share our carefully picked goods with all the creative souls outside of Brooklyn, NY. Music by Despatches. 

Love is in the Making w/ Catherine Clark of Brooklyn General Store & Jen Joyce, Ep. 160

Author Jane Cooper joins us to talk all about her book, The Lost Flock: Rare Wool, Wild Isles and One Woman’s Journey to Save Scotland’s Original Sheep. Jane and Jen chat about why the Orkney Boreray sheep are so very special, Jane's maker journey, lambs...lots of lambs, and what it's like writing your first book.

About The Lost Flock
Purchase Paperback
Purchase Audiobook
From Viking times to pastoral Highland crofts to odious research experiments, this is the untold, real-life detective story of the remarkable little horned sheep known as the Orkney Boreray and the determined woman who moved to one of Scotland’s wildest islands to save them.

About the Sheep
https://orkneyboreray.com
https://www.instagram.com/orkneyborerayThe sheep who eat seaweedOrkney Science FestivalThe Lost Flock's launch eventYarn
https://northronaldsayyarn.co.uk
https://www.blackeryarns.co.uk
http://www.woolsack.org Music by Despatches. 

Sheep heroes, lamb gangs, and a very, very good book w/ Jane Cooper and Jen Joyce, Ep. 159

In the final episode of this series, we get to hear from a few more makers that we chatted with during our last visit to NYC! Get to know some very special humans that we invited to join us for our Brooklyn General Store booth Meet and Greets at Vogue Knitting Live and also from our special maker meetup that we hosted with Brooklyn General Store and La Bien Aimée! This episode’s guests:
Jennifer Wiese
Workroom Social 
@WorkroomSocial 

 Kassandra Sustaita
@Kassandra.Sustaita

Amanda Solomon 
Melanated Boho Bae
@MelanatedBohoBae
Featuring special guest: Aimée Gille of La Bien Aimée

Lauren Ireland
ByLaurenIreland.com
@LaurenClaireIreland 
If you prefer to watch, check out our YouTube channel. 

 Music by Despatches. 

Meet & Greets New York City Edition Pt. 3 | Brooklyn General Store & VKL 2024 w/ Jen Joyce, ep. 158

We're continuing our Making Meet and Greets from NYC with crafty friends, old and new!

The lovely Catherine of Brooklyn General Store and Aimée of La Bien Aimée asked us to bring a bit of our Meet and Greets to their 2024 Vogue Knitting Live booth and we also co-hosted a maker meet-up at Brooklyn General Store. 

Lots of great conversation, stories, and even a dance break. We've got it all, folks!  And course, stay tuned for the next few weeks of more awesome NYC-created content to get to know more special people from the maker community. Hope you enjoy it. 

This episode’s guests: 
Cris Bertoluci
@CrisBertoluci  
https://crisbertoluci.com.br
 
Special guest appearance by: 
Nara Takeda of KnitLeaks
@knitleaks 
https://www.knitleaks.com

Cris shouts out to Portfiber.

Gregory Chrysler
@GregoryChrysler

Stephanie Earp and Naomi Endicott
@espacetricot 
@EspaceTricotPodcast 
https://www.espacetricot.com
Knits from the LYS: https://www.espacetricot.com/us/knits...
 
Images of Ernesto Neto by albert sanchez & tom dubrock via MFA houston instagram account

Our episode touching on the history of Art vs Craft: https://youtu.be/s7Fpe0ZEOAs?si=clGFt...  Music by Despatches. 

Ep. 129 // machines can't crochet, everyone can be good at marketing, and sometimes you gotta pivot! w/ Callie Hawley & Jen Joyce

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