What does it take for a nonprofit to host a top live auction that raises millions for an organization?  On today's special episode, I talk with Heath Hale, owner of Cowboy Auctioneer and the lead auctioneer for Texas' largest annual nonprofit signature fundraising event, Mack, Jack & McConaughey.

Heath and his team of over a dozen auctioneers raised over $50 million through nonprofit live auctions in 2023. The largest of which was a jaw-dropping $8 million at Mack, Jack, & McConaughey with the proceeds benefiting five children's oriented nonprofits.

In this episode, Heath talks about a fun range of topics including tips on establishing a good relationship with an auctioneer, finding the right live auction items that resonate with your audience, and how he creates emotional ties to the cause that compel donors to give more. This is one episode you will not want to miss.