<p>James and Nik are joined by Dr David Willows and Suzette Parlevliet of Yellow Car, as they discuss experience strategy and it's emerging importance/influence in the world of education. Expect authoritative insights and some great parallels from the expert duo.</p>

James and Nik are joined by Dr David Willows and Suzette Parlevliet of Yellow Car, as they discuss experience strategy and it's emerging importance/influence in the world of education. Expect authoritative insights and some great parallels from the expert duo.

[MAD LABZ] Experience Strategy - The Ikea hotdog effect ft. Yellow Car

The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. 
Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families.

The MADness Podcast is brought to you by doris: the marketplace connecting families and international schools. Try doris: https://www.doris.school/.

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The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the marketplace connecting families and international schools. Try doris: https://www.doris.school/.

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[MAD LABZ] Experience Strategy - The Ikea hotdog effect ft. Yellow Car

[MAD LABZ] Experience Strategy - The Ikea hotdog effect ft. Yellow Car