Wordle is a study in viral phenomenon. How does a guessing game with 5 tiles and 6 attempts become such a massive success, the world's playing it every day? What makes its social sharing features—those colorful tiles you see on Twitter—such a simple and genius idea? Find out in this mini-episode! 

Update: Who'd have thunk! Even as this episode went live on January 31, Josh Wardle announced within hours that NYT had acquired Wordle. This is a disclaimer that this episode was recorded Pre-NYT. Happy listening!

Read: https://sketchnote.co/blog/mad-mad-wordle/