Remember the vehicles that were dreamed up for the film?

Well, the platform is ready

With electric cars, the engine disappears. So does the steering system and a lot more.

So, the car can be imagined from the battery flatbed and four wheels, all with independent motors driving them.

As Fast Company recently wrote, car design has become a skateboard on top of which you build anything.

You literally have a rectangle with four wheels as the canvas.

That's just one step away from imagining a car which is 3D printed in any shape imaginable.

It would still have to pass safety and automobile regulations of course.

But if they were self-driving cars, they could be as distinctive as you please.

The assembly line may lead to mass customization. 

So car companies give you a range of aerodynamic designs for you to choose from - and you decide which one you like.

Plus accessorize it according to your lifestyle

These platforms can also be remotely controlled, so last mile delivery gets easier.

It will take a few years for sure.

But REE's has got a head start. This could become the microprocessor of car design.

Fury Road imagined this!

The magic shoemakers are here

You remember the Elves and the Shoemaker fairy tale?

About a poor shoemaker who was down to a single piece of leather from which he could make one pair of shoes.

Long story short, some helpful elves made the perfect pair of shoes overnight

The shoemaker returns the favour and things get better for all from then on.

Now fast forward to the future and imagine robots as elves.

They don't need any favours returned but have to be precisely instructed.

Adidas has developed technology to weave shoes into complex, crazy patterns. It's called Strung.

Borrowing inspiration from textile manufacturing and a bit of the Bird's Nest stadium design that China built during the Olympics.

Tightly packed fibers crisscross the entire upper of the shoes to move in perfect synch with the runner's movements.

Like they are molded on to the feet. Thee patterns on the threads can be modified according to requirements and what athletes in a sport expect to accomplish.

The shoes look magically woven because they are - threads move not just horizontally or vertically but in the directions designers have imagined.

Not arriving until end 2021 though.

Does going from paid product to a free tier make sense?

Vidyard hosts videos for enterprise customers.

Not everyone is happy to be on YouTube.

Enterprises want to provide layered access to videos they create.

Product pitches, email marketing integration, they need to know what works. And track it at every stage.

When creating communication for customers, it helps to know exactly when they lost interest.

Or when they're moving to the next stage of purchase.

Vidyard's customer base included 6-7000 companies in martech (technology led marketing) Now there are over 50,000 martech companies.

Vidyard decided basic features would have to be provided for free to keep customers coming in

Then, they could always be upsold with more features and data benefits into the next paid layer.

Wouldn't that put them in competition with YouTube?

Not really. Because this customer segment looks for a combination of security, speed and flexibility. Plus lots of actionable data.

YouTube is not an option as far as they are concerned.

Not the right environment for some brands.

Free is still a great hook. A no-consequence opportunity to try.

It's where customers get to experience a product worth paying for.

Sometimes, what makes sense is crazy

Especially in marketing

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