• Eden Labs focuses on commercializing sustainability through marketing.
• Renaming 'retrofit' to 'renovation' could improve public perception.
• A national conversation about sustainability is lacking.
• Community engagement is crucial for promoting sustainable practices.
• Emotional drivers are more effective than logical arguments in marketing.
• Negative media coverage affects public perception of retrofit solutions.
• True stories and authenticity can engage consumers.
• Collaboration among stakeholders can amplify sustainability efforts.
• Timely solutions can make sustainability more appealing.
• Human ingenuity can drive the transition to sustainability.

Find Eden Lab https://www.edenlab.co/what-we-do