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Mad Men to Math Men | In conversation with Alexander Nix
This week we hear from the man supposedly responsible for two of the most controversial political campaigns in modern history; the presidential campaign of Donald Trump and the Brexit campaign.
Alexander Nix, former CEO of Cambridge Analytica, took to centre stage at Web Summit 2017 with Matthew Freud of Freud Communications to discuss how online advertising has moved from the creative sphere to specialists in programmatic advertising and how this data science methodology helped Donald Trump win the U.S. election.
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By Web SummitThis week we hear from the man supposedly responsible for two of the most controversial political campaigns in modern history; the presidential campaign of Donald Trump and the Brexit campaign.
Alexander Nix, former CEO of Cambridge Analytica, took to centre stage at Web Summit 2017 with Matthew Freud of Freud Communications to discuss how online advertising has moved from the creative sphere to specialists in programmatic advertising and how this data science methodology helped Donald Trump win the U.S. election.