MADE is a new company that’s setting out to make custom technical apparel. Their 3 co-founders are all veterans of the technical apparel and outdoor industries, and Luke Koppa and I talked to Cheryl LeBarr, Capri Philip, and Dustin Butcher about why they started MADE and how they are making this happen. (And, of course, we argue about anoraks, too.)

TOPICS & TIMES:

• Co-founder backgrounds (04:63)
• How did you all meet? (06:26)
• MADE’s mission statement (09:46)
• How do companies decide what’s a S,M,L,XL, etc? (10:23)
• MADE’s measuring process (13:49)
• Modular designs (15:16)
• When does MADE launch? (17:18)
• Who is the MADE customer? (19:34)
• Industry sizing standards — or the lack thereof  (21:27)
• Materials (22:43)
• Feature Sets (26:43)
• Anorak Fight! (30:49)
• Sustainability (37:03)
• Time from placing order to receiving product (39:34)
• Circularity (43:22)
• Inclusivity & removing the concept of gender (44:50)
• The present & future of MADE (47:07)
• What We’re Celebrating (50:36)

RELATED LINKS

• MADE’s Indiegogo campaign
• Blister Recommended Shop: The Ski Monster
• Bikes & Big Ideas: Cassie Abel, Wild Rye

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