In this episode of Made in Iowa, I sit down with David Gion and Kayla Weier of Fable to explore the unique Iowa-rooted story behind their premium, ready-to-drink non-alcoholic cocktails infused with THC and CBD. The conversation delves into how Fable blends real roots, fruits, herbs and spices to craft complex flavors that redefine the “cocktail” experience without the regrets of a hangover. drinkfable.com+2drinkfable.com+2 With proud Midwestern craftsmanship and a commitment to authenticity, they share how their beverage stands apart in a crowded market of simple seltzers and why the details—from botanical ingredients to dose precision—matter.

We also take a deep dive into the history of THC legislation in Iowa and beyond, tracking its evolution from taboo to mainstream beverage innovation. David and Kayla speak candidly about the regulatory challenges and opportunities that come with pioneering a federally legal hemp product that delivers subtle, predictable THC + CBD effects. From farm bill nuances to retail rollout in Iowa and across the country, this episode brings listeners behind the scenes of how law, innovation and flavor converge in a brand built on purpose and place.