To the uninitiated, it’s simply a floury white bun - the kind of bread you’d pick up in a bakery without a second thought.

But for those in the know - and that’s all of you listening down in Waterford, for a start! - the Waterford Blaa is much more, because it’s through this saucer-shaped bap that 300 years of history of The Deise can be told...

Today, three bakeries in Waterford are making 12,000 blaas each morning - Walsh’s, Hickeys and Harneys and Ella McSweeney has visited one of them to find out more about this white doughy yeast roll.