Born and raised in Mallorca, Spain, Elisabeth Llopis is a thirteen-year resident of Japan and founder of Kawaii Aichi, a blog dedicated to promoting various aspects of Aichi prefecture to foreigners. Initially involved in IT and graphic design, Elisabeth recognized a dearth in inbound-related content on Aichi, which she currently seeks to remedy through diverse multimedia projects. This episode, which consists of the first half of the interview, covers her life prior to coming to Japan, her career in IT, and her motivations for starting Kawaii Aichi.