Lemonade Leaders

Made Redundant as a New Mum to Building a 36-Person Business From Scratch


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When Caroline Marshall was made redundant just months after becoming a mum — at a company that didn’t even have a maternity policy — she faced an uncertain future. Burnout, financial pressure, and a toxic “tech bro” culture could have ended her career. Instead, she turned her skills into a business that now supports dozens of women across the UK and beyond.

In this candid conversation, Caroline shares:

  • The reality of maternity discrimination in 2025 (and why it’s worse than you think)
  • How she built Upsource, a 36-strong team providing high-calibre virtual assistant and business support services
  • Why empathy and flexibility aren’t “soft” skills — they’re the future of leadership
  • The resilience it takes to rebuild your career while raising young children

From redundancy to running a thriving agency, Caroline’s story is a rallying cry for working mums, founders, and anyone who’s ever been underestimated.

Find Caroline at: https://bumptobusinessowner.com/ and https://weareupsource.co.uk/

Find us on TikTok and Instagram @lemonadeleaders

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Lemonade LeadersBy Riannon Palmer