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Made to Stick (Chip and Dan Heath)
- Memorable ideas follow the SUCCESs model. Simple. Unexpected. Concrete. Credible. Emotional. Stories.
- Simple messages are core truths in a compact package.
- "Unsticking" false ideas isn't impossible, but extremely difficult since incorrect ideas spread far faster than factual ones.
Guest: Jessica Sena, Natural Resources Advocate
- Twitter: @JessicaESena
- Instagram: @treasurestatetraveler
- https://www.linkedin.com/in/jessicaesena/
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By Spencer Harro and Jeriah Miller
4.8
3434 ratings
- Memorable ideas follow the SUCCESs model. Simple. Unexpected. Concrete. Credible. Emotional. Stories.
- Simple messages are core truths in a compact package.
- "Unsticking" false ideas isn't impossible, but extremely difficult since incorrect ideas spread far faster than factual ones.
Guest: Jessica Sena, Natural Resources Advocate
- Twitter: @JessicaESena
- Instagram: @treasurestatetraveler
- https://www.linkedin.com/in/jessicaesena/