<p>Why do some ideas go viral while others vanish? <em>Made to Stick</em> breaks it down into six principles: Simple, Unexpected, Concrete, Credible, Emotional, and Story. This episode unpacks the SUCCESs framework and how to use it to craft messages people remember, and share.</p>

Why do some ideas go viral while others vanish? Made to Stick breaks it down into six principles: Simple, Unexpected, Concrete, Credible, Emotional, and Story. This episode unpacks the SUCCESs framework and how to use it to craft messages people remember, and share.

Made to Stick: Why Some Ideas Survive and Others Die

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes.
Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast.
If you want clarity without the clutter, insight without the effort, this is your go-to listen.
New episodes weekly.
Just press play.

Education

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes. Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast. If you want clarity without the clutter, insight without the effort, this is your go-to listen. New episodes weekly. Just press play.

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Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die