Peiman Raf is the co-founder of Madhappy, an optimistic lifestyle label. He sits down with Ben to talk about the A-Z process of creating the brand’s clothing (13:10), how he & his co-founders have navigated various challenges from their launch date until now (30:34), how the brand is facilitating a dialogue around mental health (43:42), and more!

Current curiosities:

Ben: Abstract: The Art of Design (on Netflix)  

Peiman: How retail is changing  

Follow us!

Peiman Raf: @peimanraf

How Do You Do? Podcast: @hdydpod

Ben: @benhannani

Website: www.hdydpod.com

Our guests' jams can be found on the "HDYD Jams" playlist on Spotify!