Madison Campbell is a sexual assault advocate and technology innovator on a journey to revolutionise how sexual assault is managed and to support survivors to take ownership of the process.

She is the CEO of Leda Health Company, formerly known as MeToo Kits Company, which she co-founded in 2019 to create a system to solve the issues on how to deal with sexual assault holistically in the U.S.

Madison and Leda Health are seeking to not only revolutionise forensic collection and testing, but to connect survivors with medical professionals and supportive communities who can help them continue the recovery process.

Madison joins me today to share why she and her co-founder were inspired to start their business, what survivor justice means to her, and why it is so vital to support other women through sexual assault.

She discusses the challenges of getting the funding needed to get the company off the ground and how useful using a business accelerator can be to explore your idea with your potential audience, so you know you have a viable business idea.

Madison also shares her thoughts on the challenges of being an entrepreneur and why it is so much easier to keep going on the days when she faces rejection because she knows she is fighting for a personal cause that is near to her heart.

“If you put all of the burden on yourself, you tend to fail even harder. If you can find somebody who is there for you at the very bottom, they’re a good person to have on your team.”

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Show notes provided (brilliantly, my words not theirs!) by Lidwell Writing Services, LLC

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