Strange Currencies

Madison Ruggieri: Evolution of Motley Brands fragrance products one spritz at a time


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Madison Ruggieri, Co-owner of Motley Brands, shares the not-so-easy two-decade journey for this direct-to-consumer company, how customer feedback directly impacted and shaped market strategies, the ah-ha moment when women inquired about using their product line of men's skin care products, and why creating alcohol-free fragrances is so important to this fragrance company.

Sean Ryan, host of Strange Currencies, explores why Madison and her team thrive in a competitive men's grooming and fragrance industry.
Learn more about the iconic fragrance, Santal Era, by onekind: https://onekind.us/en-ca/products/santal-era-perfume-oil
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Produced and Edited by Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview

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Strange CurrenciesBy Sean Ryan