Maestro on the Mic

Maestro on the Mic

By Dr. C. Shante Cofield, The Movement MaestroBusinessEntrepreneurship
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Maestro on the Mic episodes

  • MOTM #742: Are You Marketing to the Right Audience?

    Intro#Bossbabe online business coaches are running wild on Instagram, and they have fantastic audience-offer alignment. They sell something that people want, to people that want it. And that’s simple enough when the thing you’re selling is “making money without any effort” but it’s a lot harder when the thing you’re selling is less sexy, like knee rehab PT. So when you’re selling, you really need to dial in that audience-offer alignment. Do you know who you’re selling to? Do you know what they want? Is the thing they want the same thing you’re selling? If not, you’re gonna have to change some things up.

    Let’s chat.

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:
    • Audience/offer alignment
    • Always ask first
    • This shit is hard!
    • What you want to offer, your audience doesn’t want
    • Change audiences
    • Change your offer
    • Change expectations
    • Links & Resources For This Episode:

      Watch this episode on YouTube!

      Get on the list to hear more about the LextroMind
      Check out my second podcast, Prompting Curiosity
      Check out my Maestro Meetings
      Grab your free copy of The Value Ladder
      My FREE Foundations and Fundamentals of Online Business Course

      " rel="noopener noreferrer">MOTM #318: What Should You Create + an Intro to All of My Services and Products
      MOTM #488: How to Know What Offer You Should Create
      MOTM #526: Two Questions to Ask EVERY Time You Create an Online Offer

      Check out the transcript for this episode here

      Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

      31 min
    • MOTM #741: When You Don’t Want to Do the Things You Have to Do

      Part of being a responsible adult means doing shit you really don’t want to do. Sometimes you can outsource it, sometimes you can automate it, but even after all that, there will still be some things you just have to grit your teeth and do, even though you really hate it. When you find yourself looking at your calendar full of dread, it might be a sign to you to look at what needs to change in your life and your business.

      Let’s chat.

      Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

      In This Episode You'll Hear:
      • Don’t fight your ideas
      • There’s always some shit you don’t wanna do
      • Two sides of the pendulum
      • Getting rid of shit you hate
      • Bring a good attitude to everything
      • Your feelings will change over time
      • Look to outsource where you can
      • Links & Resources For This Episode:

        Watch this episode on YouTube!

        Check out my other podcast, Prompting Curiosity
        Granola, my AI notetaker

        Check out the transcript for this episode here

        Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

        19 min
      • MOTM #740: Do Online Business Coaches Give You the Ick?

        There are a lot of online business coaches out there being less than honest about the advantages they have and the ways they make money. It’s enough to give anyone the ick. So instead of being a part of a broken system, stand apart from it. Trust your gut, don’t bother comparing yourself to people who have advantages you don’t, and lead with your values, always. That’s how we win.

        Let’s chat.

        Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

        In This Episode You'll Hear:
        • Put yourself in the shoes of a beginner
        • Knowing when something is too good to be true
        • Use your brain, trust your gut
        • Where the Ick comes from
        • A willingness to stand apart
        • The system is the problem, don’t be a part of it
        • The ingredients of success
        • Acknowledging your advantages
        • Let your values guide you
        • Links & Resources For This Episode:

          Watch this episode on YouTube!

          Check out my reel about business coaches giving me the ick
          How to start a cult like a white woman

          Check out the transcript for this episode here

          Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

          30 min
        • MOTM #739: Is the Online Business Window Closing?

          Change is inevitable in all things, and that includes online business. The internet space of the early pandemic space doesn’t exist anymore, but success is still more than possible. New inputs and “disruptors” are going to come and go all the time and they’ll keep changing how things are done, but that’s not a death sentence. The window to online business success is still open, you just have to stay in the game long enough to win.

          Let’s chat.

          Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

          In This Episode You'll Hear:
          • Will AI change the online business space?
          • Change is inevitable
          • Don’t use B2B businesses as a litmus test for success
          • There is life outside your bubble
          • The biggest impact is from the economy
          • Are consumers wiser?
          • Staying in the game long enough
          • Links & Resources For This Episode:

            Watch this episode on YouTube!

            Check out the transcript for this episode here

            Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

            20 min
          • MOTM #738: Make Content You Actually Care About

            Going viral is a fun idea, but it’s never going to be a good way to build a business. The algorithm is a creativity destroyer, and trying to chase it is the quickest way to ensure that your business has no lasting power. When you create stuff that you like—stuff that’s meaningful to you—you stick with it. And when you stick with it, you win. 

            Let’s chat.

            Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

            In This Episode You'll Hear:
            • Make things that matter
            • Online is real life
            • Victory comes to those who stick around
            • Stop chasing the algorithm
            • Future-proofing
            • Links & Resources For This Episode:

              Watch this episode on YouTube!

              Check out my AI-focused podcast, Prompting Curiosity

              Check out the transcript for this episode here

              Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

              18 min
            • MOTM #737: Should You Start Another Instagram Account?

              I see a lot of people in the online business space feeling like they have a “weird relationship” to and with Instagram. Look, I love IG and the way it can help people build their dream future lives, so I’m always going to advocate for doing whatever it is you need to do in order to keep showing up. I’m also aware that you’re gonna do what you want to do, so if that’s the case, let’s get clear on why you want a second account and the best ways you can manage that work load for yourself.

              Let’s chat.

              Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

              In This Episode You'll Hear:
              • You can’t ride two horses with one ass
              • A blessing you don’t need
              • Understanding your own goals
              • Are your goals aligned with your actions?
              • Be honest about your capacity
              • The spreadability of attention
              • Links & Resources For This Episode:

                Watch this episode on YouTube!

                Get on the interest list for Round 2 of my accountability program, Crew 52

                Check out the transcript for this episode here

                Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

                18 min
              • MOTM #736: What to Do If You Run Out of Things to Talk About

                Sometimes you get hit with creation constipation. We’ve all been there. But just because your brain is dead, doesn’t mean your business is, and the show must go on. You gotta start with understanding the “why” you have nothing to day before you know which “how” you’ll need to fix it, but the good news is, you have options. 

                Let’s chat.

                Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

                In This Episode You'll Hear:
                • DIY is good for my brain
                • Your brain is dead, but your business isn’t
                • Make sure you have enough to say before you start
                • Understanding why you’ve run out of ideas
                • Take a pause
                • Branch out
                • Buy yourself some time
                • Try a new form of content
                • Your misery doesn’t change anything
                • Links & Resources For This Episode:

                  Watch this episode on YouTube!

                  Check out my AI-focused podcast, Prompting Curiosity

                  Check out the transcript for this episode here

                  Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

                  15 min
                • MOTM #735: Gender Roles or General Bullshit?

                  I've got thoughts! It’s 2026 and somehow there are still people out in the world claiming that “traditional” gender roles are the only way. If those gender norms flip your pancake, then by all means, keep on keeping on. But I do believe that that the patriarchy screws everyone, every path is possible for everyone, and breaking the binary is a great start when it comes to solving the problems that plague so many people.

                  Let’s chat.

                  Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

                  In This Episode You'll Hear:
                  • The benefit of podcasting
                  • Patriarchy hurts men, too
                  • Anyone can do anything
                  • Are straight people okay?
                  • Make this life exactly what you want
                  • Links & Resources For This Episode:

                    Watch this episode on YouTube!

                    Get on the waitlist for round 4 of Press Publish

                    Check out the transcript for this episode here

                    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

                    16 min
                  • MOTM #734: Playing It Safe Is Risky

                    There’s nothing wrong with having a corporate job or working for someone else for your entire career, but make no mistake, that isn’t always the “safe” option. When you work for someone other than yourself, there’s always a chance of losing your job for any number of reasons: downsizing, companies selling, companies going under, etc, etc. But when you’re self-employed, your livelihood is only dependent on you, and you can always figure out new ways to make money. If you love your corporate job, by all means, stay there. All I’m saying is that “playing it safe” by depending on a corporation for income isn’t always the safest option.

                    Let’s chat.

                    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

                    In This Episode You'll Hear:
                    • People going back to corporate
                    • Someone else can take away your livelihood at any time
                    • Diversify your skillset
                    • All things come with risk
                    • Links & Resources For This Episode:

                      Watch this episode on YouTube!

                      Get in on Jill’s Build Your Brand, Get Your Bag Bootcamp

                      Check out the transcript for this episode here

                      Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

                      16 min
                    • MOTM #733: What to Do if You Hate Launching

                      If you’re not selling, you don’t have a business. So, if you hate launching, you’re either going to have to rely entirely on paid ads (which I don’t recommend) or you’re going to have to figure out how to make peace with running a launch every now and then. In my experience, people hate launching for one of two reasons. Once you can verbalize why you hate launching, you can figure out how to overcome those issues and make launching work for you.

                      Let’s chat.

                      Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

                      In This Episode You'll Hear:
                      • If you don’t launch, you can’t sell
                      • A completely different lift
                      • Understanding what you hate about launching
                      • Addressing your issues
                      • Asking your people, and corralling attention
                      • Managing expectations, always
                      • Links & Resources For This Episode:

                        Watch this episode on YouTube!

                        Get in on Jill’s Build Your Brand, Get Your Bag Bootcamp
                        Check out my consistency and accountability program, Crew 52
                        MOTM #732: You Gotta Ask First

                        Check out the transcript for this episode here

                        Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

                        24 min

                      About Maestro on the Mic

                      From the publisher's feed

                      Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I’m your host, Dr. Shanté Cofield, aka The Movement…