Maggi, owned by Swiss-based Nestle, has launched ready-to-eat poha and upma as it looks to grow its brand beyond just noodles.

The upma and poha will be sold under its popular Maggi brand that falls under its prepared dishes and cooking aids’ category.

Its most popular noodles flavour is the Indian masala flavour, and it has experimented with a healthier variant of noodles made out of atta.

The Maggi brand has significant brand recall, and that could help Nestle one-up its smaller competitors.

Maggi has become synonymous with noodles in India, but if Nestle has its way, it could soon come to symbolize some other Indian dishes as well. | To read full story, visit https://startuparound.com/read/1577622617.8425057/Maggi-Goes-Desi,-Launches-Poha-And-Upma-Variants?ref=audio_experience