In Episode 4 of The Page 2 Podcast, host Jacob Stoops interviews Maggie Barr, Director of Content Strategy at AmTrust Financial and former agency SEO turned in-house leader. Maggie shares her personal evolution from a journalism major at Syracuse to running content strategy for one of the largest names in commercial insurance—while balancing motherhood, mentorship, and some seriously tough lessons.

📚 In this episode: 

• Why Maggie left journalism behind and found her voice in SEO
• How she overcame silos to evolve from "just a writer" to full-on strategist
• What it’s really like managing content across multiple brands at scale
• How working with call centers sparked unexpected SEO opportunities
• The one resource center that delivered traffic, rankings—and real revenue
• Her firsthand experience with non-competes, layoffs, and career detours
• The power of mentorship, and what it means to lead with empathy
• Her thoughts on women in SEO, family-friendly leadership, and creating sustainable work cultures

This is a must-listen for anyone navigating SEO careers, content teams, in-house transitions, or trying to find their place in a fast-changing industry.

Sponsored by Moving Traffic Media

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