In this episode, we sit down with Maggie Lower, Global CMO of ABC Fitness, the largest fitness tech company you’ve never heard of. Maggie shares her vision for redefining wellness—taking it beyond the gym to embrace sleep, nutrition, mental health, and more. We discuss the shift from fitness to holistic wellness and how to make health accessible for everyone.

It’s a conversation about innovation, inclusivity, and the future of an industry ready to grow.

Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.

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