Maggie Swift is the founding partner of Unframed Digital, a bespoke marketing agency based in Denver and Los Angeles, specialising in the built environment and working with architecture and interior design practices, construction, and manufacturing industries. Unframed Digital acts as a partner to marketing teams, specialising in SEO strategies with a data driven approach. Maggie is passionate about optimised foundations, website strategy, customer-first methods, and helping marketers thrive.

I spoke to Maggie via Zoom in July 2025. In this episode, we discover how Maggie began her career in publishing and her passion for the built environment.

The role of data tracking and data decision making in raising profitability.

Why you should budget for SEO and website optimisation.

The positives and negative of AI.

And why, if you want to start a marketing campaign, you better start by sharpening your axe.

Links

Maggie on LinkedIN linkedin.com/in/magsswift

Unframed Digital on LinkedIN https://www.linkedin.com/company/unframed-digital/

Unframed Digital https://www.unframeddigital.com/

Unframed Digital on Instagram https://www.instagram.com/unframeddigital/

Thanks to

Nikki Jain from The Sprout PR for helping to set up this interviewhttps://www.linkedin.com/in/digitalprpronikkij/

Dave Clarke from @iamthehow (http://www.iamthehow.com) for production support and invaluable advice in the setting up of this Podcast.

Kay Hanson (https://www.instagram.com/kay_v_hanson/) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth

Mark Frith (https://www.markfrith.uk/) for composing the music and all your support and advice along the way.

I'd love like to hear feedback on the podcast. Leave a comment or get in touch via the website or Instagram.

Websitehttp://www.multistorythinking.com/contact

Instagramhttps://www.instagram.com/forster_jonathan/

Thanks for listening. Bye for now.