Magic Leap is a market leader in Augmented Reality (AR) headsets and continues to push the boundaries of what AR can do in enterprise. Chief Transformation Officer, Daniel Diaz, discusses Magic Leap’s evolution as a company, their ongoing headset innovations, and some jaw-dropping use cases and statistics he has seen over the past five years.

Augmented reality may seem like the technology of tomorrow, but Diaz explains that AR is changing the enterprise landscape today. From recruitment to skills training to employee retention, Diaz explains that AR is making a meaningful difference in manufacturing, healthcare, law enforcement, and beyond.

Tune in to the full podcast to learn more about Magic Leap’s experience in augmented reality, real-world statistics from their customers, and innovations they’ve made with the Magic Leap 2 headset.

Quote:

“I think the number one thing that anyone can do to drive better adoption and remove friction from AR is to help people understand the platform’s ability to deliver value now, at this moment in time. There's no arguing whether it has more efficiency, cost savings, or better outcomes. Those are things that you just can't argue with.”

Timestamps:

• Getting started with Magic Leap (03:38)
• AR overcoming barriers to adoption in enterprise (07:40)
• AR benefits for enterprise (11:15)
• Stories of AR in enterprise (13:00)
• Benefits of XR training (16:05)
• The presence of the Metaverse/AI (18:04)
• Transparency in AR design (20:30)
• AR in healthcare use-cases (23:28)
• Friction points for adoption (27:50)
• Future of AR (31:40)
• Reflections on AR and Magic Leap (33:06)

About the Guest:

Daniel Diez is the Chief Transformation Officer for Magic Leap, a leader in enterprise Augmented Reality technology. In this role, Daniel is responsible for business transformation within Magic Leap as the company continues to grow and refine its enterprise technology offerings, as well as helping advise Magic Leap customers on how to use AR technology to optimize and grow their businesses.

Daniel also oversees Magic Leap's corporate, brand, and product marketing in addition to public relations, communications, and government relations programs – all designed to build the company's corporate reputation, grow awareness of the company's enterprise AR offering, and create an understanding of the platform's ROI.

About ArborXR:

ArborXR helps organizations confidently manage VR & AR devices at scale, remotely install content, and control what users can see and do in the headset. Our mission is to help people live more meaningful lives through the power of XR. Learn more at https://arborxr.com.

Links & Resources:

• Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieldiez/
• Connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-scoggin/
• Connect with Will on LinkedIn: https://www.linkedin.com/in/willstackable/
• Learn more about getting started with XR in our ultimate guide to managing VR training for work: https://arborxr.com/blog/ultimate-guide-to-managing-vr-training-for-work/