The Moneyball Real Estate Show

MAGIC: Success is Magically Formulaic - Ch. 8


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  • Kevin opens with a story about a magician using a penny, a toilet paper cannon, and a leaf blower to create an “impossible” trick.
  • How the trick actually worked: palming the coin, using the toilet seat and TP storm as cover, and revealing the penny with initials “magically” on his tongue.
  • Parallel to real estate: what looks like magic from the outside is actually hours of practice, failed attempts, and a precise formula executed consistently.
  • Steve connects the idea to spiritual habits: showing up at church, praying, and keeping commitments—over half of success is simply showing up and honoring your commitments.
  • How Kevin and Steve reverse-engineered their own wins and failures into the Moneyball Real Estate system and principles.
  • Why single-family rentals (SFRs) are surprisingly liquid when bought in the right markets, at the right prices, with the right structure.
  • Ways to access liquidity from SFRs:
    • Selling into a large buyer pool
    • Refinancing
    • Using a HELOC
    • Cash flow over time
  • Introduction of the “magic number”:
    • Input = total out-of-pocket investment
    • Output = total profit on sale after 10 years (the magic number)
    • Then converting that magic number into average annual ROI.
  • Key expense-side numbers in the Moneyball analysis:
    • Purchase price
    • Loan amount
    • Monthly PITI (principal, interest, taxes, insurance)
    • Property management fees
    • Vacancies and repairs
  • Key income-side and growth numbers:
    • Estimated monthly rent (data-driven from in-market managers)
    • Rent growth assumptions (around ~3% annually)
    • Multiple appreciation assumptions (3.5%, 5%, and “what if it’s higher?”)
  • The Average Monthly Increase (AMI) as a favorite metric: turning a 10-year profit into a monthly “magic” benefit.
  • Breaking down:
    • Monthly cash flow
    • Monthly principal reduction (tenants paying down your loan)
    • Monthly depreciation/tax savings
    • Combined into Monthly Combined Cash Increase.
  • Why cap rate is included but not central to Moneyball-style decision making.
  • The difference between:
    • Cash-on-cash return (just cash flow)
    • Combined cash-on-cash return (cash flow + principal paydown + tax savings).
  • General rule-of-thumb targets for a purchase-worthy Moneyball property:
    • Combined cash-on-cash return in the high single digits
    • AMI over $700/month
    • Annualized total return over 13%
    • Total profit on sale over $100,000 after 10 years.
  • Understanding P&L vs real performance:
    • Why properties can show a loss on paper but still produce strong positive cash flow.
    • The role of depreciation and amortized costs in creating tax losses.
  • How DFY uses a hybrid statement to reconcile real cash flow with tax benefits.
  • Emphasis on predictable, consistent, ethical investing:
    • Buying conservatively priced SFRs
    • Focusing on win–win deals for sellers, tenants, managers, and investors
    • Using 1031 exchanges and refinances to grow instead of cashing out and killing the goose.
  • Closing idea: There’s no cheat code or secret shortcut—just a clear formula anyone can follow if they’re willing to be patient, disciplined, and ethical.

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The Moneyball Real Estate ShowBy Kevin Clayson, Steve Earl

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