Timothy speaks with New York Times bestselling author Jonah Berger, about his cutting edge research on the power of words in his latest book, ‘Magic Words’ to help persuade others in teams, in love, creativity, branding, sales and even in family. cliffcentral.com

Magic Words with Wharton School Professor, Jonah Berger

Timothy Maurice Webster is a 4-time bestselling behavioural psychology author.

The Brain and Brand show explores leading global brain insights so you can apply research from Neuroscience and Behavioural science to your personal and professional possibilities.

Timothy is committed to simplifying the science of human and brand behaviour and will bring you leading thought leaders and researchers from around the world.

You’ll be escorted to the edge of your brain’s boundaries and discover more of who you are and how you can influence yourself, others and the world.

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Timothy Maurice Webster is a 4-time bestselling behavioural psychology author. The Brain and Brand show explores leading global brain insights so you can apply research from Neuroscience and Behavioural science to your personal and professional possibilities. Timothy is committed to simplifying the science of human and brand behaviour and will bring you leading thought leaders and researchers from around the world. You’ll be escorted to the edge of your brain’s boundaries and discover more of who you are and how you can influence yourself, others and the world.

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Magic Words with Wharton School Professor, Jonah Berger

Magic Words with Wharton School Professor, Jonah Berger