Patrick Stal, VP of Global Marketing at N26, a fast-growing mobile bank with 8 million customers across 25 countries, shares valuable lessons to create “stellar customer experience,” encourage loyalty and build brands to last.

“CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

0:00 Intro

1:25 Fintech app explosion

2:54 - Surviving the surge

4:36 Needs-based segmentation

5:35 Democratizing customer ownership 

7:31 Is loyalty dead?

8:32 The switching challenge

11:37 Magical brand experiences

13:05 No brand without performance

15:25 Digital gets physical

16:25 Customers crave optimism