This episode continues our exploration into the transformative world of Character AI agents and their impact on entertainment and marketing. Guest Rebecca Liao, Co-Founder & CEO at Saga, returns to discuss the "magical vs. manipulative" divide in technology and how her unique background in law and presidential campaigns informs her vision for a more connected, AI-driven future.This is Part 2 of our in-depth conversation. If you missed Part 1, be sure to go back and watch it to learn how Saga is solving the $200 billion user acquisition problem in gaming!In this episode, we cover:

• The Evolution of Character Agents: How these AI entities are moving from recognizable IP to becoming "social native" entities that provide 24/7 compelling content.
• Inserting Humanity into AI: Why the most compelling agents are those with human-like nuances and the ability to go beyond generic, "sycophantic" positivity.
• The "Taste" Economy for Marketers: How the role of the marketer is shifting from a content creator to a director or editor who guides AI based on creative taste.
• A New Training Model: A technical look at how Saga uses sub-agents and small language models (SLMs) rather than just massive LLMs to maintain brand guidelines and character consistency.
• Bridging Tech and Policy: Insights from Rebecca’s background in political campaigns on why engineers and lawmakers must have direct, unpolished dialogues to shape the future of AI regulation.
• Connection over Assistance: Why the future of consumer AI should focus on facilitating human connection rather than just serving as private personal assistants.

Chapters00:00 The emergence of social native character entities.02:18 Why nuances and "imperfections" make AI characters compelling.04:54 Defining the standard for a "good" synthetic relationship.07:35 The challenge of maintaining 24/7 compelling character content.08:35 Behind the scenes of the agent production and "breaking" process.11:51 The new skill set: Why marketers must become creative directors.13:23 Technical Deep Dive: Sub-agents vs. Large Language Models.17:15 Rebecca's journey from law and presidential campaigns to AI.21:05 Why engineers and lawmakers need to talk without filters.23:03 The great divide: Building "Magical" vs. "Manipulative" AI.28:44 Shifting the focus from personal assistants to connection tools.31:37 The future expectation: Every movie and game will have a companion agent.Subscribe for More⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460 Let's Connect⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz⚡ Instagram - https://www.instagram.com/peggyannesalz⚡Website - https://www.mobilegrove.com