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In this episode, I'm joined by Kristin Pruis, founder of KDesign.co, for a strategic conversation about what actually makes a website work — especially for photographers and creative business owners.

We dive into why so many websites look beautiful but still don't convert, and why the problem usually isn't your photos, your pricing, or even your SEO — it's your messaging. Kristin explains how clarifying your ideal client, refining your brand voice, and building a thoughtful website strategy can completely change how people connect with your business online.

In this episode, we cover:

• What "magnetic messaging" really means — and how to know if yours is working

• How web design, branding, and SEO should support each other (not compete)

• Why strategy should always come before aesthetics

• How intentional content and simple automation can support your marketing long-term

• The most common website mistakes photographers make — and how to fix them

Kristin also shares two resources she's created to help business owners get clarity and traction:

• Magnetic Messaging Workbook

• Website Optimization Email Mini Course

If you're a photographer who feels like your website should be doing more of the heavy lifting — this episode will help you see your online presence with fresh eyes and a clearer strategy.

Helpful Links & Resources

Learn more about Kristin: https://kdesign.co

Photography Mentorship with Jaime: Jaime Bugbee Photography https://jaimebugbeephotography.com/photography-mentorship

Free Guide — 100 Blog Topic Ideas https://jaimebugbeephotography.myflodesk.com/ye5wey361u