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Episode 44: The “Already Booked” Identity That Changed My Business
In this episode of Magnetic & Messy, we’re talking about what actually shifted in my business when I stopped trying to get booked out and started thinking like someone who already was.
I share what it looked like when clients dropped, income felt inconsistent, and my first instinct was to panic, overwork, and try to “fix” everything, and how that pattern was keeping me stuck in the same cycle.
This episode breaks down the identity shift that changed everything, how your thoughts directly impact your actions and results, and why becoming the version of you who already has it matters more than constantly trying to chase it.
What we talk about:
If you’re stuck in cycles of overthinking, inconsistency, or constantly trying to “fix” your business, this episode will show you what actually needs to shift, and how to start moving like the version of you who already has what you want.
Follow & Connect with Jazzy:
Instagram: @thejazzyva | @jazzyluchini
YouTube: youtube.com/@jazzyMagneticMessy
Website: thejazzyva.com
TikTok: @thejazzyva | @jazzyyluchini
Email: [email protected]
Join Society 22: https://www.skool.com/society-22-5173/about
Follow Society 22 on Instagram: @society_22_
🎧 Available wherever you listen to podcasts (Apple, Spotify, Amazon & more!)
Support the show
Episode 43: From Plateau to Pivot: Realigning My Business Identity
In this episode of Magnetic & Messy, we’re talking about what it actually means when your business starts to feel heavy, disconnected, or like it’s just not working the way it used to, even if everything looks “fine” on paper.
I share what it looked like for me when I hit a plateau, started avoiding things I used to enjoy, and felt stuck in a version of my business that no longer fit who I was becoming.
This episode breaks down the difference between burnout and misalignment, how your identity shapes your business structure, and why sometimes you don’t need to burn everything down - you just need to evolve the version of you running it.
What we talk about:
If your business feels heavy, frustrating, or like you’ve outgrown it, this episode will help you understand why, and what to shift next without starting over.
Follow & Connect with Jazzy:
Instagram: @thejazzyva | @jazzyluchini
YouTube: youtube.com/@jazzyMagneticMessy
Website: thejazzyva.com
TikTok: @thejazzyva | @jazzyyluchini
Email: [email protected]
Join Society 22: https://www.skool.com/society-22-5173/about
Follow Society 22 on Instagram: @society_22_
🎧 Available wherever you listen to podcasts (Apple, Spotify, Amazon & more!)
Support the show
Episode 42: Disidentifying from the Ego: How To Handle Negative Thoughts
In this episode of Magnetic & Messy, we’re breaking down what to actually do when negative thoughts pop up, without spiraling, overthinking, or making it mean something about you.
I walk you through why negative thoughts don’t mean you’re doing anything wrong, why they show up even more when you’re shifting your identity, and how most people accidentally reinforce them without realizing it.
The real shift isn’t getting rid of negative thoughts - it’s learning how to disidentify from them so they stop having power over you. This episode gives you a simple, repeatable way to handle those moments in real time, so you’re not stuck in loops or questioning yourself every five minutes.
What we talk about:
If you’ve been stuck in cycles of overthinking, doubt, or feeling like your thoughts are controlling your reality, this episode will show you how to take your power back without fighting your mind.
Follow & Connect with Jazzy:
Instagram: @thejazzyva | @jazzyluchini
YouTube: youtube.com/@jazzyMagneticMessy
Website: thejazzyva.com
TikTok: @thejazzyva | @jazzyyluchini
Email: [email protected]
Join Society 22: https://www.skool.com/society-22-5173/about
Follow Society 22 on Instagram: @society_22_
🎧 Available wherever you listen to podcasts (Apple, Spotify, Amazon & more!)
Support the show
In this episode of Magnetic & Messy, we’re talking about the identity shift that took me out of burnout and into a way of working that actually feels sustainable, clear, and aligned.
For a long time, I thought burnout was just part of being ambitious, like if I wasn’t doing more, pushing harder, or constantly working, something was wrong. But that mindset wasn’t truth, it was conditioning. We break down where that programming comes from, why overworking can feel safe (even when it’s draining you), and what actually changed in my business when I stopped tying success to struggle.
I also walk you through how I shifted from relying on motivation to anchoring into identity, how I use simple, repetitive thoughts to reprogram my default patterns, and how I started approaching my days in a way that creates flow instead of pressure.
What we talk about
If you’ve been stuck in the cycle of doing more, pushing harder, and still feeling drained — this episode will help you shift how you think, work, and show up in a way that actually supports your next level.
Follow & Connect with Jazzy:
Instagram: @thejazzyva | @jazzyluchini
YouTube: youtube.com/@jazzyMagneticMessy
Website: thejazzyva.com
TikTok: @thejazzyva | @jazzyyluchini
Email: [email protected]
Join Society 22: https://www.skool.com/society-22-5173/about
Follow Society 22 on Instagram: @society_22_
🎧 Available wherever you listen to podcasts (Apple, Spotify, Amazon & more!)
Support the show
Episode 40: When Motivation Dies: How to Get Out of a Rut & Realign Your Life & Business
In this episode of Magnetic & Messy, we’re talking about what’s actually going on when you feel stuck, unmotivated, or like your business (or life) just isn’t clicking the way it used to.
We break down what a “rut” really is, and why it doesn’t mean you’re lazy, broken, or falling behind. More often than not, it’s burnout, misalignment, or stagnation… and trying to think your way out of it usually just makes things worse.
I walk you through how to tell the difference between something that’s hard vs. something that’s no longer right for you, why motivation dropping is actually feedback (not failure), and how your thoughts + identity can keep you stuck longer than your circumstances ever could.
What we talk about
If you’ve been waiting for motivation to magically come back… this episode will help you move first so clarity can follow.
Follow & Connect with Jazzy:
Instagram: @thejazzyva | @jazzyluchini
YouTube: youtube.com/@jazzyMagneticMessy
Website: thejazzyva.com
TikTok: @thejazzyva | @jazzyyluchini
Email: [email protected]
Join Society 22: https://buy.stripe.com/14A28s6zG3ea1K6fsh7AI02
Follow Society 22 on Instagram: @society_22_
🎧 Available wherever you listen to podcasts (Apple, Spotify, Amazon & more!)
Support the show
Episode 39: Reprogramming Your Self-Concept to Attract Better Clients
If you keep attracting clients who underpay you, overstep your boundaries, or drain your energy - it’s not random. In this episode, Jazzy breaks down the real reason certain clients keep showing up and why your business will always reflect the identity operating it.
This is not manifestation fluff or a rebrand pep talk. It’s a grounded conversation about how your thoughts shape your self-concept, how that self-concept influences your behavior, and why upgrading your identity is the fastest way to upgrade your client list, without burning everything down.
What we talk about:
You don’t attract better clients by fixing your offers. You attract them by upgrading the identity behind them.
Follow & Connect with Jazzy:
Instagram: @thejazzyva | @jazzyluchini
YouTube: youtube.com/@jazzyMagneticMessy
Website: thejazzyva.com
TikTok: @thejazzyva | @jazzyyluchini
Email: [email protected]
Join Society 22: https://buy.stripe.com/14A28s6zG3ea1K6fsh7AI02
Follow Society 22 on Instagram: @society_22_
🎧 Available wherever you listen to podcasts (Apple, Spotify, Amazon & more!)
Support the show
Episode 38: CEO Confidence: Why Your Nervous System Is Closing (or Killing) the Sale
Confidence isn’t about having the perfect script or sounding more polished - it’s about what’s happening in your body. In this episode, Jazzy breaks down why so many sales calls, launches, and pitches fall flat before strategy even has a chance to work.
If your nervous system is dysregulated, your delivery will be too. We’re talking about how subconscious identity, thought patterns, and quick regulation tools directly impact how you show up, and how to train CEO-level confidence instead of trying to hype yourself into it.
What we talk about:
Confidence isn’t something you magically “feel.” It’s something you train through repetition, thought control, and regulation.
You don’t need to feel fearless. You need to feel regulated.
Follow & Connect with Jazzy:
Instagram: @thejazzyva | @jazzyluchini
YouTube: youtube.com/@jazzyMagneticMessy
Website: thejazzyva.com
TikTok: @thejazzyva | @jazzyyluchini
Email: [email protected]
Join Society 22: https://buy.stripe.com/14A28s6zG3ea1K6fsh7AI02
Follow Society 22 on Instagram: @society_22_
🎧 Available wherever you listen to podcasts (Apple, Spotify, Amazon & more!)
Support the show
Episode 37: Building Without Burning Out: You Don’t Need to Suffer to Succeed
New year energy can feel like pressure to grind harder, move faster, and prove yourself immediately, but burnout isn’t ambition, it’s exhaustion in disguise. In this episode of Magnetic & Messy, I break down why sustainable success isn’t about pushing nonstop, but about building in a way your life can actually support.
We dive into what it really takes to grow without running yourself into the ground - from rewiring hustle culture at the subconscious level to creating rhythms in business that protect your energy, confidence, and long-term momentum.
What we talk about
You don’t need to suffer to succeed. You need systems, thoughts, and habits that actually fit your life, and this episode shows you how to start building exactly that.
Follow & Connect with Jazzy:
Instagram: @thejazzyva | @jazzyluchini
YouTube: youtube.com/@jazzyMagneticMessy
Website: thejazzyva.com
TikTok: @thejazzyva | @jazzyyluchini
Email: [email protected]
Join Society 22: https://buy.stripe.com/14A28s6zG3ea1K6fsh7AI02
Follow Society 22 on Instagram: @society_22_
🎧 Available wherever you listen to podcasts (Apple, Spotify, Amazon & more!)
Support the show
Episode 36: Be Comfortable Pissing People Off (It Means You’re Doing It Right)
In this episode of Magnetic & Messy, we’re talking about one of the most uncomfortable (but necessary) truths about growth: if you want to build something big, not everyone is going to like you.
Most people stay stuck because they’re terrified of being misunderstood, judged, or disliked. Today, we break down why that fear lives in your subconscious, how it shows up when you start becoming more visible, and why triggering people is often a sign that you’re finally stepping into your power.
In this episode, we cover:
If you’ve ever held back from posting, sharing your opinion, raising your rates, or fully owning who you are because you didn’t want to upset anyone, this episode is your permission slip to stop shrinking.
Reminder: Being disliked doesn’t mean you’re wrong. It means you’re real.
Follow & Connect with Jazzy:
Instagram: @thejazzyva | @jazzyluchini
YouTube: youtube.com/@jazzyMagneticMessy
Website: thejazzyva.com
TikTok: @thejazzyva | @jazzyyluchini
Email: [email protected]
Join Society 22: https://buy.stripe.com/14A28s6zG3ea1K6fsh7AI02
Follow Society 22 on Instagram: @society_22_
🎧 Available wherever you listen to podcasts (Apple, Spotify, Amazon & more!)
Support the show
In this episode of Magnetic & Messy, we’re flipping the script on competition and talking about the energy that actually scales businesses in 2025: collaboration.
We break down why the “there’s only room for one of us at the top” mindset is outdated, how scarcity conditioning still sneaks into entrepreneurship, and why the women building empires right now aren’t gatekeeping, they’re co-creating.
I share how collaboration transformed my own VA journey: referrals, shared audiences, community support, and the magic that unfolded when I stopped operating like I was in a solo survival mode. From genuine friendships in the online space to building Society 22 with my girls, this episode walks you through how choosing collaboration over competition shifted my business, my confidence, and my subconscious programming.
We’ll cover:
If you’re ready to grow with community instead of grinding alone, this episode is your invitation.
Follow & Connect with Jazzy:
Instagram: @thejazzyva | @jazzyluchini
YouTube: youtube.com/@jazzyMagneticMessy
Website: thejazzyva.com
TikTok: @thejazzyva | @jazzyyluchini
Email: [email protected]
Join Society 22: https://buy.stripe.com/14A28s6zG3ea1K6fsh7AI02
Follow Society 22 on Instagram: @society_22_
🎧 Available wherever you listen to podcasts (Apple, Spotify, Amazon & more!)
Support the show
From the publisher's feed
Magnetic & Messy is where business, identity, and real life collide.
Hosted by Jazzy Luchini, entrepreneur, agency owner, VA coach, and hype-girl, this podcast is for people…
Inside, we talk about entrepreneurship, mindset, relationships, identity shifts, and the way your thoughts shape the reality you wake up to every day. Because building a powerful life isn’t just about strategy. It’s about the decisions you make about who you are and what you’re available for.
Expect raw conversations, bold perspectives, spicy takes, and the kind of hype that reminds you you’re a lot more powerful than you’ve been acting.
If you’re into unapologetic growth, honest conversations, and building a life that feels just as good as it looks, hit play.
Let’s get magnetic.