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Magnum's "Permission to Indulge" Marketing Strategy
Here's how Magnum built a $2.5B brand by selling pleasure, not ice cream, through smart celebrity deals, social-first campaigns, and 35 years of consistent positioning.
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By Angad SingiHere's how Magnum built a $2.5B brand by selling pleasure, not ice cream, through smart celebrity deals, social-first campaigns, and 35 years of consistent positioning.