"Kids don’t the see the divide between the physical and digital play – but parents do."The digital world is a new addition to the already wide repertoire of a child’s play landscape, according to Magnus Göransson. During his talk, he speaks about the “fluidity” of kids constant switching between the physical and digital, as well as letting us in on some Lego pilot projects that are dealing with Augmented Reality technology. This, moving forward, will lead to a natural match between “the real” and “the digital” that can spark the playing children’s fantasies even more.