In today’s episode, you guys will watch my talk at this amazing event, RiseUp Summit in Egypt. I shared my thoughts on how you can connect with your audience and build your brand through cultural relevance and storytelling having nothing less than the pyramids of Egypt as the background.

An outstanding conference that brought together people like Nadine Abdel Ghaffar founder of Art D'Égypte; actress Amira Adeeb; and for the second time I interviewed Naguib Sawiris. I will share this interview too here in the podcast soo, get ready. Hope you enjoy this talk as much as I enjoyed doing it.

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