This week on Send Better Emails Jamie and James are joined by Emilia Whitaker from Mailchimp, the largest email marketing platform in the world by number of users.

They dive into how Mailchimp has evolved from a newsletter tool into a serious e-commerce marketing platform. Emilia shares insight into new ecommerce features, predictive analytics, richer Shopify integrations and the move into SMS and WhatsApp.

They also discuss the biggest mistakes ecommerce brands still make including poor segmentation, underused automations and weak data capture strategies.

If you use Mailchimp or are considering it for your e-commerce brand, this episode will challenge a few assumptions.

#ecommerce #crm #emailmarketing

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