Direct mail rocks. While other platforms are getting overloaded, direct mail is increasing its ROI. Here is a 5-part mailer (going to almost 2,000 people) that we're using to promote my event. 

I’ve said it before and I’ll say it again—a great funnel is great, but it all depends on your launch strategy. The funnel is there to catch all the cash, but you need to generate the noise and direct attention towards the funnel…

There are a lot of ways to do that, a lot of cool campaigns and strategies (that I’ll also be teaching at OfferLaunch Pad). One of them is direct mail. Yep, direct mail still works!

In this episode, I’ll share how we planned the direct mail campaign for the OfferLaunch event and how each letter was designed to attract and generate the sales-based noise.

So check out how I lace all the letters together...

Key takeaways:

• How I plan the campaigns for my live events (00:57)
• Here’s what sparked the idea for this campaign (04:09)
• Figuring out how to do a creative direct mail campaign (08:27)
• This is what the first piece of the mail looks like (10:06)
• Here’s the secret… welcome to the campaign (15:50)
• How I made the direct mail campaign happen (17:58)
• These are the things you can learn at my next event (19:01)

Additional resources

Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!