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Main Street Web Strategies
Websites are often the first point of contact between Main Street and its customers, making a robust online presence a pivotal component to business success.
No matter where you look, there is evidence that forced closures, physical distancing, and stay-at-home orders have made life challenging for SMBs. There has also been an unprecedented surge in online shopping, and the need for certain freight logistics to fulfill the many orders.
Some businesses will not survive and some changes in customer behavior will not revert to the way they were in the past. Surviving, and eventually thriving, in the Post-COVID era means acknowledging and accepting that the impact of COVID on our communities and culture will affect traditional Main Street strategies for years to come.
The last year of pandemic life has made customers more tech-savvy than ever, raising their digital expectations. Main Street websites must offer the positive user experience today’s consumer expects. They must be digital gateways and storefronts designed and managed with the same care as physical locations.
We are joined by Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member. Charlie and her team believe that a web presence strategy that focuses on a sense of exploration and belonging will never cease to be relevant.
If your SMB is looking for help converting Main Street & More Web Traffic Into Foot Traffic, you need to tune in and listen to CHARLIE!
Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.
Segment 1
Steven starts the show
Off by introducing his guest Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member. Steven talks about how the pandemic has effected online shopping raising their online presence and knowledge. Charlie shares how she got to the job she has now and how she got to this point in life.
Segment 2
Charlie talks about how e-commerce is the now and the future so she encourages her clients to broaden their exposure. She looks at not what they sell but how they sell it. Charlie talks about core details that add to the experience of collective web experience.
Segment 3
Charlie talks about setting expectations and creating a reality of going digital. Keeping in mind that the website is an extension of not only the store but an extension of the people who work there.
Segment 4
Steven wraps up the show with Charlie by redefining that individuals have different jobs and different options of creating their image online that will best represent them. Steven also asks his favorite questions and Charlie shares her advice for listeners to have a more productive work week.
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By Steven Frey
5
11 ratings
Websites are often the first point of contact between Main Street and its customers, making a robust online presence a pivotal component to business success.
No matter where you look, there is evidence that forced closures, physical distancing, and stay-at-home orders have made life challenging for SMBs. There has also been an unprecedented surge in online shopping, and the need for certain freight logistics to fulfill the many orders.
Some businesses will not survive and some changes in customer behavior will not revert to the way they were in the past. Surviving, and eventually thriving, in the Post-COVID era means acknowledging and accepting that the impact of COVID on our communities and culture will affect traditional Main Street strategies for years to come.
The last year of pandemic life has made customers more tech-savvy than ever, raising their digital expectations. Main Street websites must offer the positive user experience today’s consumer expects. They must be digital gateways and storefronts designed and managed with the same care as physical locations.
We are joined by Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member. Charlie and her team believe that a web presence strategy that focuses on a sense of exploration and belonging will never cease to be relevant.
If your SMB is looking for help converting Main Street & More Web Traffic Into Foot Traffic, you need to tune in and listen to CHARLIE!
Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.
Segment 1
Steven starts the show
Off by introducing his guest Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member. Steven talks about how the pandemic has effected online shopping raising their online presence and knowledge. Charlie shares how she got to the job she has now and how she got to this point in life.
Segment 2
Charlie talks about how e-commerce is the now and the future so she encourages her clients to broaden their exposure. She looks at not what they sell but how they sell it. Charlie talks about core details that add to the experience of collective web experience.
Segment 3
Charlie talks about setting expectations and creating a reality of going digital. Keeping in mind that the website is an extension of not only the store but an extension of the people who work there.
Segment 4
Steven wraps up the show with Charlie by redefining that individuals have different jobs and different options of creating their image online that will best represent them. Steven also asks his favorite questions and Charlie shares her advice for listeners to have a more productive work week.