Contributor(s): Ben Hammersley | Your perception of The Media is probably entirely wrong. This is ok, because everyone’s is. But we’re all wrong in interesting ways, and in this talk, I’ll discuss why, and why that’s important. Ben Hammersley is an author, futurist and technologist, specialising in the effects of the internet and the ubiquitous digital network on the world’s political, cultural and social spheres. He enjoys an international career as a trends and digital guru, explaining complex technological and sociological topics to lay audiences, and as a high-level advisor on these matters to governments and business. Ben is the author of five books, including the acclaimed 64 Things You Need To Know Now For Then, which is a guide to the new concepts of the modern world. He is contributing editor of WIRED Magazine.