Maintaining brand harmony is hard enough, but when you factor in common misconceptions surrounding a passion-filled subject, the stakes are even higher. Donna Casamento, CEO of IndyHumane, joins Vince and David in this episode to talk about navigating the murky waters of non-profit marketing.

It’s in the name, so it should be no surprise that one of IndyHumane’s core ideals is to be humane to people, pets, and partners—but deep-seated misunderstandings have called that value into question.

Listen in as Donna breaks down how she’s dispelling myths about her organization’s brand and reminds us of the power of words.

Learn more about IndyHumane: https://indyhumane.org  Connect with Donna Casamento: https://www.linkedin.com/in/donna-casamento-890a74a/ Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ Connect with David: https://www.linkedin.com/in/schweisthal/