One of the most important elements of a sale is what happens after the sale. Is the customer satisfied? Are there any issues? When a person buys a product, they’re not merely acquiring a thing—they’re developing a relationship with a brand. 

Through the experience of a colleague with a cracked acoustic guitar, Ken Rapp realized there were so many missed opportunities for companies to connect with their customers after the unboxing to help ensure proper maintenance and maximum enjoyment. 

And Blustream was born—a company that offers a client relationship platform for brands to connect with their customers.