Crossing the Enterprise Chasm

Maintaining Developer Trust While Scaling Upmarket


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In this episode, WorkOS CEO, Michael Grinich, and Co-founder of Phenomenal Ventures and former Head of Marketing at Plaid, Helen Min, discuss the importance of maintaining developer trust, hiring smart generalists as first marketing hires, and maintaining a robust relationship between marketing and sales. For additional insights, be sure to check out Helen’s blog here: https://helenmin.com/blog

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Crossing the Enterprise ChasmBy Michael Grinich

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