In this episode, Matt & Lauren share tips for making the most of your post-launch marketing and extending the sales cycle of your book. We talk through how to maintain the momentum of your brand growth, professional growth, and book sales by: 

• Exploring new ways to approach earned promo opportunities
• Reinforcing your relationship with your existing readers or new audiences
• Investing in yourself and your expertise as an author and as a brand
• Updating your brand strategy with post-launch feedback

Watch this episode on YouTube!

Dive Deeper

💡 Listen to These Episodes

• Ep #35 | Designing the Right Go-to-Market Strategy for Your Book
• Ep #37 | How to Get Your Book Into Indie Bookstores
• Ep #56 | The Indie Author's Guide to Going Wide With Your Book Distribution

💡 Read These Blog Posts

• Amazon Isn’t the Only Option: Going Wide to Diversify Your Book Sales
• How to Turn Casual Followers into Dedicated Super Fans
• How to Earn Media Attention: Essential PR Tips for Authors

💡 Watch These Videos

• You're Doing it Wrong: Marketing Mistakes to Avoid 
• Why People Buy: Using Psychology to Sell More Books 
• How to Build a Community of True Fans 

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