Chad Howell, Context Planner at Translation, talks with Major Futures about being a creative and cultural antenna inside one of the most influential agencies in sports and culture.

In a wide-ranging discussion, Chad reflects on his unconventional path into the industry, how Translation helps brands like the NBA show up in culture in real time, and what it means to build brand relevance by tapping into the identities of fans, not just moments on a calendar.

Chad also shares how he landed his self-described “dream job” not through traditional networking, but by creating thoughtful, culture-forward content on Instagram that caught the attention of the very people he hoped to work with.

Our thanks to Chad Howell for joining us.

Follow Chad on Instagram:  @roscoemktg